A silly debate recently swept the nation. This debate wasn’t over the healthcare system, the war on terrorism, or even politics. The huge debate centered around the color of a dress.
What Color Is The Dress?
A woman posted the image of the dress on Tumblr. People couldn’t unanimously decide on the true color of the dress. While some people saw a blue and black dress, others insisted they saw a gold and white dress. The dress image spread throughout social media like wildfire.
On Twitter, various forms of the #TheDress trended worldwide. Even celebrities gave their opinion on what colors they saw. Taylor Swift believed the dress was blue and black. Julianne Moore, on the other hand, insisted the dress was white and gold. Of course, Kim Kardashian announced that while she was seeing gold/white, her husband Kanye West was seeing blue/black.
The scientific community took notice of the trending dress topic. Scientists have come up with a few different theories on how the eyes perceive color. While the dress controversy is an interesting phenomenon, the need for scientific theories seems a bit unnecessary for something so trivial.
Salvation Army Uses The Dress For Domestic Violence Awareness
The Salvation Army is taking advantage of the trending dress debate. They are using it as a powerful ad campaign for domestic violence awareness.
— TheSalvationArmySA (@SalvationArmySA) March 6, 2015
It’s a very clever marketing strategy. With such a powerful message, the Salvation Army is showing others the dress in a whole new light. In the image shared via Twitter, the model is wearing the highly debated white/gold dress. She is also covered in bruises. The tweet states, “Why is it so hard to see black and blue? One in 6 women are victims of abuse.”
Instead of focusing on the dress, the Salvation Army is drawing focus to the person wearing the dress. Thankfully, the Salvation Army is turning such a silly debate into a more appropriate social discussion.